It’s been five months since the PC Optimum points reward card program launched to much fanfare. Dubbed as the coming together of two of Canada’s favourite loyalty programs, PC Plus and Shoppers Optimum, for the most part the merger has been successful. But it hasn’t been without its hiccups along the way. When the program […]

February 1st marked the official launch date of the new PC Optimum loyalty reward program. I was one of the lucky few in attendance at the launch party last week to celebrate this momentous occasion. This is the reward program merger cardholders have been anticipating for years. Loblaw and Shoppers Drug Mart made the announcement […]