In any industry or company, it’s important to have the right team to ensure success. It’s the same with a real estate brokerage. You need to employ the best agents to close deals, maintain a network of satisfied clients, boost profits, and sustain business growth. However, recruiting real estate agents can be a challenging task, especially when it comes to attracting and engaging the right people for the job. There is also no standard way to recruit people. Depending on the location you want to thrive in and the level of experience you are looking for in a candidate, you need to adjust your recruiting strategies accordingly.
Nevertheless, there are certain elements that remain constant and that you need to consider when expanding your team of real estate agents. If you want to find out more about them, you can read this real estate recruiting post and learn the key factors to successful real estate recruitment strategies.
A Comprehensive Recruitment Tool
When shortlisting suitable candidates, using real estate recruiting software can help you save a lot of time. The best tool should allow you to manage leads in a hassle-free way and develop a healthy professional network. It must also feature customizable campaign templates and let you integrate email providers so you can easily communicate with the candidates.
Ideally, the software you choose should have a function to segment leads by city or production values so you can easily switch your target based on your company’s requirements. This is extremely valuable when you need to scale up your agent roster in a specific location. Also, make sure the software you get allows multi-user configuration so your entire recruitment team can utilize the tool.
An Updated Career and Company Page
When someone visits your website’s career page, they likely want and expect to find relevant and updated information—particularly about currently available opportunities and their requirements. If you want a steady stream of inquiries and applicants, make sure to keep your brokerage’s website updated with job openings. Mention the qualities you want in a member of the company as well.
Since many individuals would also want to know about company culture, including a brief content about your company on the career page would be helpful. While you can extensively discuss your company’s mission and vision on the website’s “About Us” page, placing a short description on the career page will help encourage talented individuals to be part of your growing team.
On your company page, remember to include awards and recognitions your brokerage has received. It will be a good value proposition for many candidates. Also, showcase the kind of people who work in your company through employee testimonials. Once interested individuals see someone with whom they share similar values, they will likely want to be part of your company.
An Optimized Online Presence
If you want your real estate company to reach candidates in different places, one way to successfully do so is by maximizing your online presence. Take advantage of targeted ads, video-based marketing, and SEO to attract individuals from multiple backgrounds and locations.
You can also use your social media accounts to recruit interested individuals or cultivate professional relationships with passive candidates. Start researching platforms where real estate professionals are typically active in, then optimize your profile there and curate content that is relevant to them. This way, you can capture their attention and eventually entice them to join your growing team of real estate agents.
A Positive Candidate Experience
Providing a pleasant candidate experience should be on every real estate recruiter’s checklist. When candidates experience a smooth and positive recruitment process, they will likely associate that with your company’s employment experience. So if you want to successfully get the right people for your real estate brokerage, you need to take good care of your candidates.
Begin by simplifying the job application process. If possible, have an option on your career page where candidates can send their resumes and leave you a message. When communicating with potential employees, personalize all your messages—especially to those you are keen to hire. Respond to their queries on time and don’t leave interested individuals hanging. Keep them updated about the progress of their application and inform them about the results immediately.
An Attractive Opportunity for Personal Growth
While many real estate firms offer opportunities for career growth, you can set your brokerage apart by highlighting the potential personal growth your employees will experience. You can provide this through mentorship and additional training. Make sure to put this kind of employee benefit on your career page so it’s easily visible.
In addition, you can attract more people if your present employees talk about it in their testimonials. So make sure you stand by your word that all your agents can access software, tools, and recommendations that will help them learn while performing their duties at your company.
While you might think these factors are basic and should be standard considerations, you will be surprised how some real estate recruiters overlook them. So next time you’re planning your recruitment strategy, make sure to include these key elements. This way, you can successfully engage the best agents that will help you achieve your business goals.
Sean Cooper is the bestselling author of the book, Burn Your Mortgage: The Simple, Powerful Path to Financial Freedom for Canadians, available now on Amazon and at Chapters, Indigo and major bookstores, and as an Audiobook on Amazon, Audible and iTunes.