Finding a loan online can be a confusing and intimidating experience. Trust me, I know about this firsthand. But it doesn’t have to be. Thanks to websites like Smarter Loans, applying for a loan on the world wide web has never been easier.

Launched in 2016, Smarter Loans has helped connect thousands of Canadians with honest lenders across the country. Over the last three years, Smarter Loans has been working hard to bring convenience, safety and transparency to the alternative financing space in Canada. It provides Canadians with a range of tools and resources to help them make better informed financial decisions.

Smarter Loans is a completely free directory to use. This all-in-one resource provides Canadians with information on personal loans, business loans, auto loans, credit cards and more. But it’s more than just a directory. Easily compare lenders, interest rates, loan products and terms, so you can feel confident that you’re making the best possible financial decision.

Changing the Game

The first and only directory of its kind in Canada, Canadians previously had to make these important decision with little information to go on. As an active member of the Canadian Lender’s Association and with a roster of over 30 financial specialist, journalist and industry experts, you can rest assured you’re in good hands when you’re dealing with Smarter Loans.

Smarter Loans is all about transparency. According to the co-founders Vlad Sherbatov and Rafael Rositsan, it was created to assist Canadians make better informed decisions with confidence, so that they don’t fall victim to fraud, scams or unfair terms buried within the fine print. Lenders benefit,too. They’re able to connect with Canadian borrowers through the Smarter Loans platform.

There’s a lot of information when it comes to loans out there. As such, it can be overwhelming as a Canadian seeking out all the necessary information. Through no fault of your own, you may not be seeking out all the options available to you. Smarter Loan’s roster of journalist is helping solve this issue by gathering the information for Canadians to make smarter financial decisions.

Choose from 30 Handpicked Lenders

As of now, Smarter Loans works with over 30 lenders to choose from and always works to bring even more options to Canadians. The suite of free online tools makes it easy to drill down and choose the financial product most appropriate for you.

I gave the website a go myself. I started by choosing the loan type I was looking for, a personal loan. On the personal loans page, there were plenty of options with varying interest rates, terms and amounts. Once I found a loan I liked, applying was as easy as clicking on the “apply now” button.

Not finding an option ideal for your situation? Let Smarter Loans do the hard work for you. By pre-applying for a loan and answering a few simple questions, Smarter Loans will find the lender best suited for you. It doesn’t get any easier than that!

Try Smarter Loans out today and start borrowing with confidence.

Note: This is a sponsored post by Smarter Loans,  but was written and edited by me.

Sean Cooper is the bestselling author of the book, Burn Your Mortgage: The Simple, Powerful Path to Financial Freedom for Canadians, available now on Amazon and at Chapters, Indigo and major bookstores, and as an Audiobook on Amazon, Audible and iTunes.