Build a Better Blog for your Business

If you don’t have a blog, what are you waiting for? Not only is blogging a great way to express your thoughts and opinions, it’s fantastic for promoting your business and attracting new clients.

Still not convinced blogging is worthwhile? According to HubSpot’s 2013 Inbound Marketing Report, 82% of marketers who blog on a daily basis acquired a customer using their blog. In fact, business blogging leads to 55% more website visitors.

Here are a few of the many ways blogging can help grow your business.

Attract New Clients

Blogging can turn website visitors into leads and leads into clients. By providing your visitors with something of value, you can build rapport and engage your audience. The next time a customer is in need of a product or services, your company is likely to come to mind first.

Create Your Own Buzz

Blogs are an excellent way to promote your company’s brand without spending a small fortune. Tell your company’s story without relying on journalists. Cover stories from fresh angles and increase your reach through social media. Write unbiased posts that others will want to share through social media to raise your company’s profile.

Establish Authority

Blogging is a great way to build your credibility and establish yourself as a subject-matter expert. By writing about topics that matter to your target audience, you’ll help establish yourself as a reliable, authoritative source.

Getting Media Attention

Are you looking for attention from mainstream media? Grab the media’s attention through thought-provoking blog posts. Being regularly quoted by journalists with major publications is a great way to drive traffic to your website and boost your search engine ranking.

Drive Traffic to Your Website

Would you rather have your website appear on the first page of Google or hidden on the 10th page? Search engine optimization (SEO) is a powerful way to boost your search engine ranking and drive traffic to your website. Still not convinced SEO is worthwhile? The Beginner’s Guide to Search Engine Optimization (SEO) is a good guide for a complete overview of how search engines work and can benefit your business.

Market Your Business for Less

The Internet has helped fuel the rise of inbound marketing. Banner ads (outbound marketing) are no longer the most cost-effective way to attract visitors. Blogs (inbound marketing) are a great way to take advantage of the rising trend. Need further proof? 82% of marketers who blog see positive ROI for their inbound marketing, says HubSpot.

Networking

Blogging is a great way build your company’s reputation and connect with influencers and leaders in your industry. These relationships can be instrumental in taking your business to the next level. Blogging can lead to other opportunities, such as public speaking and interviews with respected journalists.